The rising commodity costs, stringent regulatory environment, and shifting consumer preferences continue to impact companies in the Retail and CPG industry sector. To succeed in today’s digital age, retailers require more than just a good deal to increase sales and customer loyalty. They are expected to innovate and respond to the ongoing market changes to meet consumers’ needs at a much faster pace, while complying with the government requirements, maintaining ethical and sustainable business practices, and containing costs.
Creating a winning proposition in a complex retail environment requires a superior business strategy, attractive merchandising, resourceful operations, targeted marketing, and the use of reliable technology. Therefore, our proven expertise in working with several leading retail giants across all areas of the retail value chain has made us the partner of choice when it comes to strategic market intelligence. A deluge of disruptive innovations have opened up avenues for consumer packaged goods (CPG) and retail companies to improve market share and margins. The disruption-led data explosion and social media analytics are also driving these companies to address changing consumer needs, market saturation, increased globalization, expensive supply chain operations, and heightened competition.
We are always positioned at the forefront of market intelligence and customized market research solutions. We are the strategic global research partner for leading players across industries. Our expertise in the field of market research enables us to leverage proven methodologies and offer tailored solutions to support clients with succinct answers for business decisions in areas including Market Opportunity Assessment, Emerging Market Planning, Benchmarking, Value-Channel Analysis, and Customer Segmentation.
With a team of researchers spread across the globe, that can understand the diversity in local behavior and business environment, overcoming language complexities, proactively identifying complex multi-level regulatory issues, and obtaining high-quality information on private companies.
Hykez’s ability to synthesize actionable insights from varied and multiple data sources enables our retail and CPG clients to harness and analyze the data at the right time. We, thereby, empower them to outperform and reap better ROI on their investments and understand their consumers in a better way. Besides, we leverage our research re-use capabilities to minimize client costs and time-to-market
More than a decade of experience in the CPG and retail space we have a team of analytics experts servicing a wide variety of product categories across all geographies.
A trusted partner to more than a dozen of the world’s leading consumer goods manufacturers, brand owners, retailers, and marketing service providers.
Well-versed in varied and multiple data sources – from syndicate (PoS) sources, custom research studies, market surveys, panel data (HH or customized panels) to online surveys, shipment, media, advertisements, and other forms of data.
A research and development-oriented analytics capability team with data scientists, Big Data specialists, data modelers, data infrastructure specialists, and statisticians.
Extensive experience in working with all key data providers of the industry to set up access for pulling data directly, analyzing it,
and presenting actionable insights for clients.